Pakistan continues to be an important market for Malaysian products, particularly palm oil. Pakistan imported about 605,333 tonnes of palm oil from Malaysia during the period of Jan-Sept, which are used primarily in the food sector. In fact, every year several million tonnes of palm oil (especially palm olein) are used worldwide for frying due to the oil’s high oxidative stability which produced high quality and tasty foods.

At the product launching ceremony of Minyak Cooking Oil today, Consul General of Malaysia in Karachi, HE Ismail Mohamad Bkri stated that the Consulate would continue to support and facilitate any efforts to expand the presence of Malaysia products in Pakistan. There are room for improvement and strengthening the existing bilateral relations between the two brotherly countries of Malaysia and Pakistan, especially in trade. Therefore, HE Ismail appreciates cooperation and support from Naheed Supermarket which sold Minyak cooking oil and many other Malaysian products in their outlet. Naheed Supermarket was established in 1973 and considered as the most popular outlet especially among for residents around Bahadurabad. In fact, Naheed Supermarket had received numbers of recognition awards for it quality services such as from the Consumers Association of Pakistan (CAP).

Minyak cooking oil is produced and packed in Malaysia. Minyak’s presence in the local market provides better choice for the consumers to select a high quality, safe and nutritious cooking oil. Consumers can be assured of the highest quality of Malaysian palm oil astringent regulations and requirements are imposed on palm oil industry in Malaysia to produce high quality products, said Mdm Rosidah Radzian, Director of Malaysian Palm Oil Board (MPOB) during her working visit to Karachi with few others official from MPOB Malaysia.

Kaukab Iqbal, President of Consumer Association of Pakistan who was invited to the ceremony said that consumers should avoid buying substandard or unhygienic products as these products are not safe and bad to health. He said that loose cooking oil is usually exposed to contamination and unhygienic handling. Therefore, he applauded MPOB and Pacific Commodities (sole importer of Minyak) for the initiative to introduce packed Malaysian palm olein in Pakistan as an excellent alternative to loose cooking oil that are common in the market.

Also presented during the launching ceremony were Abraruddin, CEO of Naheed Supermarket and Munsub Abrar, Managing Director of Naheed Supermarket while Pacific Commodities was represented by its Shaikh Khalil, Managing Director.

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